Revenue Architects

Closed-Loop Marketing Architecture

What is the Closed-loop Marketing Architecture?

Closed Loop Marketing is a continuous process for buyer engagement helping you deliver tailored experiences that engage buyers at every stage. By ‘closing the loop’, sales and marketing teams align around the buyer lifecycle and campaigns are measured for  revenue impact.

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CONTINUOUS CYCLE
A continuous process to deliver tailored cross-channel experiences that engage customers and drive conversions.

360 DEGREE CUSTOMER VIEW
Harmonize data to gain customer insights and tailor communications for maximum engagement and conversion.

REVENUE TECHNOLOGY STACK
Use modern technology platforms, data and processes to integrate campaigns and programs.

IMPACT ATTRIBUTION
Close the loop between marketing and sales and understand the total revenue impact on the marketing and sales funnel.

About Revenue Architects

Revenue Architects is a consulting agency with a focus on buyer engagement and revenue execution. We help businesses integrate marketing and sales for high-value and account-based buyer engagement.  As market conditions change, even the most successful companies will face new revenue challenges. They need to align their Revenue Architecture with their changing Business Architecture.  We help clients construct a Revenue Architecture that fits their business model and we design and execute world class buyer engagement programs to achieve sustainable and predictable revenue growth.

Expertise:  Account-based Everything, Buyer Engagement, Inbound Marketing, Account-based Marketing, Account-based Sales, Digital Marketing, Content Marketing, Web Development, Campaign Production and Execution, Closed-loop Marketing, Sales Excellence.